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OUR FORMULA PHILOSOPHY

At Itoju Ara, our skincare philosophy is rooted in building resilience, where skin not only looks healthy but stays balanced, protected, and adaptive. Our approach rests on three foundational pillars: pH balance, guiding routines, and harnessing the power of plants. Each of these principles works in harmony to strengthen the skin's natural defenses, helping it stand up to the challenges of daily life. Discover how our commitment to balanced formulations, thoughtful routines, and nature-inspired ingredients lays the groundwork for skin that thrives.

01

ROUTINE GUIDED

A consistent morning and evening skincare routine is essential for achieving a balanced, healthy finish on the skin by addressing its unique needs throughout the day. For instance, morning routines focus on balancing and protecting the skin from environmental stressors, creating. barrier against pollutants and UV exposure throughout the day. In the evening, we want to concentrate on deep hydration and repair, helping the skin recover from daily stressors and damage, This rhythm of protection and renewal not only supports long-term skin health but also leads to a more balanced appearance.

02

pH BALANCED

On average, the skin's pH is 4.7, ranging between 4.5-5.5. This helps maintain its acidic mantle, a protective barrier made up of ceramides, cholesterol, and natural oils. This slightly acidic environment is imperative in preventing water loss, preserving a balanced microbiome, and strengthening skin resilience. Even minor pH changes can significantly impact skin health, potentially leading to dryness irritation, and a weakened barrier.Skincare products that align with this natural pH range help keep the skin barrier strong. Our elixirs carry an average pH of 4.8 for this particular reason. By formulating products that are pH-conscious, we enhance the skin's ability to protect and renew itself, supporting long-term skin health. 

03

PLANT ANCHORED

Studies have shown that many plant extracts boosts the skin's antioxidant defenses, supporting enzymes like CAT, SOD, GSH-PX. These enzymes help guard your skin against oxidative stress- the damage caused by exposure to environmental factors. By reinforcing these natural defenses, plant-based ingredients protect and maintain the skin's vitality. By focusing on plant-powered ingredients with proven efficacy, we create products that are both sustainable and optimized for your skin's health.