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FEATURES & PARTNERSHIPS

My fav of the "her" trio. the description for this is perfect: flirty and floral. I'm in love with it! super moisturizing and hydrating, evening out my skin.

MEI Ara Butter (Eji Owuro)

I have bad hyperpigmentation on various parts of my body and this has helped SO much. I've seen brighter skin in the short 1 month since I've had this product and I can't wait for further progress. To top it off, LADIES. If you are looking for a perfect scrub after a little wax.... this is the product right here!

RACHAEL LEMON CRÈME BRIGHTENING SCRUB

I've gotten to use this mask a few times and I love it! I feel like I can tell it has actives at work - it feels effective on my skin, but not too strong. My face definitely felt softer immediately after, and the day after as well!

LATESIA MULBERRY BUCKTHORN GEL MASK

I absolutely love serum! It smells so good! I’m obsessed. Since using this product, I’ve noticed a massive difference in my skin texture. Since using this, my skin has had the most beautiful glow! I'm already trying to stock up on this amazing product. I would hands down recommend this to anyone looking to upgrade their skin care routine!

BLESSING EUDA ELIXIR

Honestly, these serums have helped the glow and texture of my skin so so much after only one week like huh?? I'm shook at how effective they are and a little goes a long way so it's definitely worth the price.

SIJI GLOW DUO

It’s helped a lot with my dark marks as well. 10/10 would recommend to anyone looking for a facial moisturizer. It isn’t too heavy to where it feels like it clogs my pores either.

JOSH RE Elixir

I purchased a lot of different serums in the past year, this is by far one of my favorite serums. This serum gives my face a nice glow and moisturize my face very well. I have even notice my dark spot fading. I have already purchased my second bottle, this is a must have!

SHERITA EUDA ELIXIR

RESULTS

We specialize in these! You can click on 'IA RESULTS' in the navigation to see specifics on what products customers have used and their progess.

Also check out our Instagram and the hashtag & highlight, #IARESULTS, to see customers' results from using Itoju Ara.

The 411 on "Itoju Ara"

Itoju Ara is a phrase from the Yoruba tribe in Nigeria that loosely translates to "Take care of your body/yourself” or “Preserve yourself.” Pronounced ee-toe-ju ah-rah.

Our Mission

"To support individuals to be their most authentic selves through healthy and effective skincare."

We aim to spread the concept of self-love through healthy skincare practices, celebration of differences, and open communication. Itoju Ara focuses on skincare concerns such as uneven skintone, hyperpigmentation, and overall skin health.

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